in-demand ! Vintage “pride” wallet 70’s 80’s adorable billfold, latest in box!

Vintage wallets like this one can be collectible, especially if they are in good condition and have exclusive designs or branding. The "Pride" brand seems to have been known for producing high-quality wallets, as suggested by the text on the box, "World's Finest Wallets". These wallets are often made from leather or other tough materials, and they can hold their value over time.
The "Picture Add Up To 72 Windows Parade" text on the insert is likely related to a promotional campaign or a specific model of wallet from that era. fresh in Box! Late 70’s early 80’s.